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Automation playbook · Real estate

The lead you don't answer in a minute already belongs to someone else.

Most leads land after hours and unqualified. We build the automations that reply in seconds, qualify budget, area and timeline, and book the viewing. 24/7.

Book a 15-min audit →

Live in days · Works on WhatsApp, web and phone · No new software for your team

5× more qualified leads by replying in 60 seconds than at 30 minutes (23.4% vs 4.8%). And 78% buy from whoever responds first.Source: MIT study (Oldroyd); 78%, international benchmarks
The leak map

Where the leads leak.

Every agency runs the same flow: lead → agent → calendar. Revenue leaks at three points, and an automation seals each one.

Leadasks at 11pm about a listing
Leak 1 · Slow responseThe lead writes at 11pm. By morning they've viewed three of the competition's listings.
Lumo automationAn agent replies in seconds, 24/7, and hooks them before anyone else.
Agentbrowsers vs real buyers
Leak 2 · Unqualified leadAgents chase browsers while the real buyer waits.
Lumo automationQualifies budget, area and timeline before handing the lead to an agent.
Calendarviewings, follow-up
Leak 3 · Manual viewings & follow-upCoordinating viewings and following up by WhatsApp eats the day.
Lumo automationBooks the viewing and nurtures the lead automatically until they decide.
See it work

11pm. A lead asks about an apartment.

The office is closed. The agent replies instantly, qualifies the lead and books the viewing before it cools off.

1

Replies instantly, 24/7, with the listing details.

2

Qualifies budget and area to separate the real buyer.

3

Books the viewing before the lead cools off.

Illustrative demo. Every flow is built around your listings and your calendar.

What we'd build for you

Five automations, one front line.

Seals leak #1

Instant response 24/7

Answers every portal, web or WhatsApp lead in seconds, any time.

First to reply, first to the viewing
Seals leak #2

Automatic qualification

Filters budget, area and timeline before handing the lead to an agent.

Agents only with real buyers
Seals leak #3

Viewing scheduler

Coordinates and confirms the viewing, and reschedules without calls.

Less back-and-forth, more viewings
Seals leak #1

Listing info 24/7

Answers price, size and details of each listing instantly.

No more 'can you send the details?'
Seals leak #3

Nurture & follow-up

Follows the lead with new listings that fit, until they decide.

No lead forgotten
The math

Do the math on your time.

Drag to your own numbers. This is the cost of doing by hand what an automation does for you.

That time, in money, every month
$2,165/month
43 hours/month back to selling · estimate

Put that time back into closing deals. The automations run the front line while you show and negotiate.

Illustrative estimate. We map your real numbers in the audit.

One system. Clear momentum.

A 15-minute automation audit. Zero commitment.

We map your flow, mark the leaks, and show you exactly what we'd automate first.

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