Automation playbook · Gyms & spas

Keeping a member costs less than winning a new one.

Unanswered leads, class no-shows and silent churn drain the membership. We build the automations that sell, remind and win back members. 24/7.

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Live in days · Works on WhatsApp, web and phone · No new software for your team

28.6% of members cancel each year, and retention is won with timely follow-up, not discounts.Source: IHRSA

The leak map

Where the members leak.

Every gym runs the same flow: lead → member → renewal. Revenue leaks at three points, and an automation seals each one.

Leadasks about prices and a trial

Leak 1 · Unanswered leadThe prospect writes after hours and no one answers. They cool off.

Lumo automationSells 24/7: answers prices, books the trial class and closes.

Memberclasses, bookings

Leak 2 · Class no-showsClass bookings get lost and spots sit empty.

Lumo automationReminds the class and refills the spot from the waitlist.

Renewalchurn, re-engagement

Leak 3 · Silent churnThe member stops coming and cancels without anyone noticing.

Lumo automationSpots the member going cold and re-engages them before they cancel.

See it work

A member hasn't come in 10 days.

Instead of waiting for the cancellation, the agent spots the member who went cold, reaches out and offers a way back, before they cancel.

Spots the member who stopped showing up.

Re-engages them with a personal message.

Books their return to a class they enjoy.

Illustrative demo. Every flow is built around your class schedule and your member base.

What we'd build for you

Five automations, one front line.

Seals leak #1

24/7 sales + trial

Answers prices, books the trial class and closes the signup, any hour.

No lead left unanswered

Seals leak #2

Reminders + waitlist

Reminds the booked class and refills the open spot from the waitlist.

Full classes, fewer no-shows

Seals leak #3

Member win-back

Spots the cooling member and re-engages before they cancel.

Fewer cancellations, no discounts

Seals leak #1

24/7 FAQ

Answers hours, plans and services instantly.

Fewer front-desk questions

Seals leak #2

Session booking

Books personal-trainer or spa sessions by availability.

Full calendar, no calls

The math

Do the math on your time.

Drag to your own numbers. This is the cost of doing by hand what an automation does for you.

Hours a week answering leads and coordinating bookings10

Your hour is worth$50

That time, in money, every month

$2,165/month

43 hours/month back to selling · estimate

Put that time back into training and service. The automations sell and retain in the background.

Illustrative estimate. We map your real numbers in the audit.

One system. Clear momentum.

A 15-minute automation audit. Zero commitment.

We map your flow, mark the leaks, and show you exactly what we'd automate first.

Book the audit → WhatsApp